Ask the Expert: Small Business Website Essentials

Description

Ask the Expert is a member-led educational series from the Excelsior-Lake Minnetonka Chamber of Commerce. Each session allows a Chamber member to share useful expertise in an approachable, practical format. This month, our host is Nikki Butler! Nikki is the owner and Squarespace website designer behind Lit Path Co., based in Mound, Minnesota. With more than 20 years of marketing experience and 8+ years in website design, she creates websites that are not only beautiful, but thoughtful, strategic, and built to support the businesses behind them. Lunch will be provided.

Small Business Website Essentials is a practical Website 101 session designed to help small business owners understand what makes a website effective and how to better serve their customers online. We’ll cover the essentials, including content, navigation, user experience, mobile design, calls to action, basic SEO, and common website mistakes, with a focus on practical tips rather than technical instruction.

Attendees will leave with a better understanding of how to evaluate their website from a customer’s perspective and identify areas that may be confusing, outdated, or creating barriers. They’ll also gain practical ideas for improving their website’s user experience, visibility, credibility, and ability to support their business goals.